Cole Boss — Senior Automotive Editor
Some people grow up wanting to be astronauts. Cole Boss grew up wanting to drive everything.
At sixteen, he talked his way into a local racing team’s garage in rural Michigan, changing tires and fetching coffee in exchange for the occasional lap in a beat-up Miata. By nineteen, he was writing race reports for a regional motorsport newsletter that nobody read. By twenty-three, somebody did.
His first professional break came in 2004 when AutoWeek picked up a piece he’d written about the dying art of the manual gearbox — a 3,000-word love letter to the third pedal that circulated through editorial desks until it landed on the right one. A staff position followed. Then came the calls.
Over the next fifteen years, Cole logged seat time in vehicles most enthusiasts will only ever see behind glass at a motor show. He was among the first journalists to drive the Bugatti Veyron Super Sport on a closed circuit in Ehra-Lessien. He spent a week in Lapland testing winter dynamics for BMW M division before the F10 M5 was announced to the public. He rode shotgun with a Porsche development engineer through the Nürburgring Nordschleife in a camouflaged 991 GT3 RS mule.
He covered seventeen consecutive Geneva Motor Shows. He attended fourteen Pebble Beach Concours d’Elegance. He has driven on six continents.
His work has appeared in Road & Track, Car and Driver, evo Magazine, Top Gear Magazine, and Automobile. He spent four years as West Coast Bureau Chief for Motor Trend, where he oversaw long-term test programs and led the annual Car of the Year evaluation process.
In 2019, Cole left traditional media to do what he’d always wanted: write about cars entirely on his own terms. At NewCarsReview, he covers new models, prototypes, and the revivals of legends.
“I don’t review cars. I remember them.”