Cole Boss

Some people grow up wanting to be astronauts. Cole Boss grew up wanting to drive everything. At sixteen, he talked his way into a local racing team's garage in rural Michigan, changing tires and fetching coffee in exchange for the occasional lap in a beat-up Miata. By nineteen, he was writing race reports for a regional motorsport newsletter that nobody read. By twenty-three, somebody did. His first professional break came in 2004 when AutoWeek picked up a piece he'd written about the dying art of the manual gearbox — a 3,000-word love letter to the third pedal that circulated through editorial desks until it landed on the right one. A staff position followed. Then came the calls. Over the next fifteen years, Cole logged seat time in vehicles most enthusiasts will only ever see behind glass at a motor show. He was among the first journalists to drive the Bugatti Veyron Super Sport on a closed circuit in Ehra-Lessien. He spent a week in Lapland testing winter dynamics for BMW M division before the F10 M5 was announced to the public. He rode shotgun with a Porsche development engineer through the Nürburgring Nordschleife in a camouflaged 991 GT3 RS mule — then wrote about the sound of that flat-six from memory, because no recording devices were allowed. He covered seventeen consecutive Geneva Motor Shows. He attended fourteen Pebble Beach Concours d'Elegance. He has driven on six continents — the only exception being Antarctica, though he once pitched the idea to Land Rover and still believes they should have said yes. His work has appeared in Road & Track, Car and Driver, evo Magazine, Top Gear Magazine, and Automobile. He spent four years as West Coast Bureau Chief for Motor Trend, where he oversaw long-term test programs and led the annual Car of the Year evaluation process. He has interviewed Carroll Shelby, sat across from Ferdinand Piëch, and once shared a very long elevator ride with Jeremy Clarkson during which nothing of consequence was said. In 2019, Cole left traditional media to do what he'd always wanted: write about cars entirely on his own terms. No editorial calendars. No advertising conflicts. No word count limits imposed by a print layout. At NewCarsReview, he covers new models, prototypes, and the revivals of legends — the cars that haven't been born yet but already feel inevitable. His reviews are built on a simple premise: a car is not a spec sheet. It is a sensation, a decision, a relationship. His job is to translate that into words before the feeling fades. He currently lives outside of Denver, Colorado, with two dogs, a 1987 Porsche 911 Carrera, and a garage that is never quite organized enough. "I don't review cars. I remember them." — Cole Boss